The PURE Insurance Championship is a PGA TOUR Champions tournament played annually at Pebble Beach Golf Links and Poppy Hills Golf Course. The tournament, impacting The First Tee, is a 3-day, 54-hole event featuring 81 PGA TOUR Champions players, 81 junior golfers (ages 15-18) from The First Tee and 162 amateurs.
Since 2004, the PURE Insurance Championship has been one of the most exciting stops on the PGA TOUR Champions schedule, producing champions such as World Golf Hall of Fame member Hale Irwin (2005), Jeff Sluman (2008, 2009, 2011), Kirk Triplett (2012, 2013), and 2016 champion Paul Broadhurst.
Junior golfers get the chance to play with champions like Ben Crenshaw, Isao Aoki, Tom Kite, Sandy Lyle, Tom Watson and Fuzzy Zoeller at the First Tee Open at Pebble Beach. This competition, broadcast on The Golf Channel, earns money for The First Tee, a charity that gives disadvantaged youngsters the opportunity to play golf.
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